Privacy Policy
Cementing customer trust through Apex’s responsible data handling.
Privacy Policy Introduction
Welcome to Apex Industrial Automation’s Privacy Policy page.
At Apex Industrial Automation, we’re committed to maintaining the trust and confidence of our visitors to our website. This Privacy Policy provides detailed information on when and why we collect personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.
Transparency and Respect
Your privacy is important to us. Apex believes in transparency, and we’re committed to being upfront about our privacy practices, including how we handle your personal information. We know you care about how your information is used and shared, and we take privacy seriously. Our Privacy Policy explains our information practices and the choices you can make about how Apex Industrial Automation collects and uses your information.
Questions and Feedback
We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy or any other issue.
Thank you for visiting our website. We hope you enjoy your experience!
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What Personal Data We Collect and Why We Collect It
At Apex Industrial Automation, we value your privacy and are committed to transparently communicating the types of personal data we collect and the reasons behind their collection. Our goal is to enhance your experience while respecting your privacy rights.
Types of Personal Data Collected
Personal Identification Information
This includes your name, email address, and personal account preferences. We collect this information to personalize your experience, communicate with you effectively, and fulfill your requests/orders for our products and services.
Information in contact forms and comments helps us facilitate communication, respond to inquiries, and manage interactions.
Transactional Data
We collect transactional information such as purchase history when you purchase from our website. This data is crucial for processing your transactions and providing you with the services or products you have requested.
Technical Data
This encompasses information about cookies, which are small data files stored on your device. Cookies help us improve our website and provide a more personalized experience. They enable us to remember your site preferences, understand the effectiveness of our marketing campaigns, and ensure the security of our website.
Why We Collect Personal Data
Legal Basis
We collect personal data to comply with legal obligations, fulfill contractual requirements, and protect your vital interests in certain situations. This legal basis guides our data processing activities, ensuring we adhere to the law.
User Consent
Some data is collected based on your consent. For example, when you opt-in to receive our newsletter or when you agree to the use of certain cookies. You have the right to withdraw this consent at any time.
Who We Share Your Data With
At Apex Industrial Automation, we understand the importance of your personal data and are committed to safeguarding your privacy. We want to be transparent about who we share your data with and the purpose behind it. Our data sharing is limited to specific third-party providers for operational purposes only.
Apex does not sell your data to anyone.
WordPress Data Collection
Our website is built on WordPress. While WordPress does not collect personal data from visitors, it stores the personal data of registered users as shown on their User Profile screen. This data is crucial for account management and providing personalized user experiences.
Lead Forensics
We use Lead Forensics to collect IP address information, aiding in understanding visitor behavior and refining our marketing strategies. This collection is conducted in compliance with privacy regulations.
Google Analytics and Cookies
We utilize analytics tools and cookies to understand user interactions with our site, enhancing user experience and tailoring content to your preferences.
We use Google Analytics to understand how our visitors interact with our website. This tool helps us gather information about user behavior, website traffic, and engagement metrics. The data shared with Google Analytics includes anonymized user data like browsing activities and interactions on the site.
No Data Sharing or Selling
We want you to know that aside from these operational necessities, we do not share or sell your personal data with any other parties. The partnerships we have with the aforementioned service providers are solely for the purpose of improving our website and the services we offer to you.
Your trust is important to us, and we are committed to ensuring your data’s confidentiality and proper handling.
Apex App TEXT/SMS
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with [or obtained from] any third parties. Message frequency varies per user. Message and data rates may apply. Text HELP for help. Text STOP to unsubscribe. Carriers are not liable for delayed or undelivered messages.
How Long We Retain Your Data
Apex Industrial Automation is committed to only retaining your personal data for as long as necessary for the purposes for which it was collected. Our retention schedules are designed to ensure that your data is only kept while it remains relevant and useful.
Contact Form Entries
Standard Retention Period: We retain the data you submit through contact forms for a period of six months. This duration has been carefully chosen to ensure we have enough time to process and respond effectively to your requests, queries, or feedback. It helps us to provide you with timely and efficient customer service, addressing your needs appropriately.
Retention for Existing Customers: For our existing customers, the retention period for data submitted through contact forms extends for the duration of our ongoing business relationship. We recognize that ongoing communication and support are integral to our services. Therefore, keeping this data for the length of our business engagement allows us to deliver continued service excellence, maintain our relationship effectively, and provide you with personalized assistance based on past interactions.
Analytics Records
Data collected via analytics tools, such as Google Analytics, is kept for a period of 26 months. Google automatically deletes data that is longer than this.
This duration helps us analyze and understand user behavior over a significant period, aiding in continuously improving our website and services.
Customer Purchase Records
Records of your purchases and transactions on our website are retained for ten years. This extended period is in compliance with legal, tax, and accounting requirements. It also assists us in managing our business records and providing you with any necessary support related to past purchases.
Registered User Data
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username).
Website administrators can also see and edit this information. This data is kept as long as the user’s account remains active on our platform.
Data Deletion and Anonymization
Upon the expiry of the retention periods, your data will be permanently deleted or anonymized, meaning it can no longer be associated with you. We ensure that all data is disposed of securely in accordance with our data protection policies.
Please note that in some cases, we may retain data for extended periods as required by law or for legitimate business purposes. However, we ensure that your privacy and data are safeguarded.
What Rights You Have Over Your Data
At Apex Industrial Automation, we respect your privacy and recognize that you have certain rights over the data you share. Understanding and exercising these rights is crucial, and we are committed to facilitating this process for you.
Here are the rights you have over your data and how you can invoke them:
Right to Access: You have the right to request copies of your personal data that we hold. This allows you to be aware of and verify the lawfulness of the processing.
Right to Rectification: If you believe that any personal data we hold about you is incorrect or incomplete, you have the right to request that we correct or complete this data.
Right to Erasure (Right to be Forgotten): In certain circumstances, you can request the deletion or removal of personal data where there is no compelling reason for its continued processing.
Right to Restrict Processing: You have the right to request that we suspend the processing of your personal data, for example, if you want us to establish its accuracy or the reason for processing it.
Right to Data Portability: This right allows you to obtain and reuse your personal data for your purposes across different services. You can request the transfer of your data to another entity safely and securely without hindering usability.
Right to Object: You have the right to object to the processing of your personal data based on grounds relating to your particular situation, especially in the case of direct marketing.
Rights in Relation to Automated Decision Making and Profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
How to Invoke Your Rights
To exercise these rights, please get in touch with us via phone or email. Apex will respond to your request in accordance with applicable data protection laws. Please note that we may need to verify your identity before processing your request.
We are committed to responding to your requests as soon as possible and respect your choices and rights regarding your personal data.
Where Your Data is Sent
Google Analytics
Your data is sent to Google Analytics for website traffic and user interaction analysis. Google Analytics adheres to the European Union’s data protection standards, including mechanisms like the EU-US Privacy Shield and GDPR compliance.
WordPress
As our web hosting platform, WordPress may store data on servers located outside the European Union. WordPress is committed to protecting personal data in accordance with EU data protection laws and implements safeguards such as data encryption and secure data transfer protocols.
Lead Forensics
Lead Forensics, our lead gathering tool, processes IP address information. They comply with EU data protection standards and have appropriate measures in place to safeguard data transferred outside the EU.
Safeguarding Data
Our commitment to safeguarding your data includes ensuring that all our third-party providers are compliant with European data protection laws. This compliance is often achieved through:
Privacy Shield Agreement
For services based in the United States, adherence to the EU-US Privacy Shield framework ensures that data is protected to the same standards as within the EU.
Model Clauses in Contracts
We include specific clauses in our contracts with service providers that require them to adhere to EU data protection standards.
Binding Corporate Rules (BCRs)
In cases where providers operate globally, BCRs are used to maintain a uniform level of data protection across all jurisdictions.
By implementing these measures, we ensure that any data transfer outside the European Union meets the high standards of data protection expected within the EU.
How We Protect Your Data
We employ a range of measures to ensure that your personal information is protected from unauthorized access, alteration, and misuse.
Here are the key strategies we’ve implemented to safeguard your data:
Technical Measures
Encryption: We use strong encryption technologies to protect data during transmission and when storing sensitive information. This ensures that your data is secure and inaccessible to unauthorized parties.
Secure Servers: Our data is stored on secure servers, regularly updated and maintained to prevent unauthorized access and ensure data integrity.
Regular Software Updates: We consistently update our software and platforms, including WordPress, to the latest versions, ensuring that we have the latest security patches and features in place.
Security Measures
Firewalls and Security Monitoring: We use advanced firewall protection and continuous security monitoring to detect and prevent unauthorized access and potential security threats.
Organizational Measures
Staff Training: Our team undergoes regular training in data protection and privacy laws to ensure they are aware of their responsibilities in handling personal data.
Access Control: Access to personal data is strictly limited to authorized personnel who need the information to perform their job functions.
Proactive Approach to Data Protection
Apex Industrial Automation continuously assesses and updates our security practices to adapt to new threats and technological changes. Our commitment to protecting your data includes staying informed about the latest cybersecurity trends and implementing best practices in data protection.
Please be aware that while we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or method of electronic storage is 100% secure.
Your Role In Data Security
We also encourage our users to take an active role in protecting their own personal data. This includes using strong passwords, being cautious of phishing attempts, and ensuring secure internet connections.
What Third Parties We Receive Data From
Apex receives data from a few third-party sources, which aids us in understanding our website traffic and enhancing user experience.
Below are the third parties from which we receive user data:
Google Analytics
Nature of Data: Google Analytics provides data about our website visitors’ behavior. This includes information like page views, session duration, and user navigation patterns on our website.
Purpose of Use: We use this data to analyze website traffic and user engagement, which helps us improve our website’s content and functionality, making it more user-friendly and tailored to our visitors’ needs.
Lead Forensics
Nature of Data: From Lead Forensics, we receive IP address information, which is then used to derive general business information such as business name and location.
Purpose of Use: This information helps us understand the businesses interested in our services, enabling us to better tailor our outreach and services.
Lead List Providers (e.g., Rocket Reach)
Subsequent Use of Information: With the business information obtained from Lead Forensics, we may approach lead list providers like Rocket Reach to acquire relevant lead lists.
Objective: These lists assist us in effectively reaching out to potential clients and partners, thus expanding our business network.
LinkedIn Sales Navigator
Data: Professional information of potential leads and contacts from LinkedIn.
Purpose: This tool helps us in identifying and connecting with potential business clients and partners. The data received includes professional profiles, contact information, and organizational details which are instrumental in our business development and networking efforts.
Commitment to Ethical Data Use
Apex Industrial Automation is committed to the responsible and ethical use of data from all third-party sources. We ensure compliance with our Privacy Policy and adhere to relevant data protection laws in all our data handling practices. We encourage our users to review the privacy policies of these third-party services for more detailed information on their data processing activities.
Automated Decision Making and/or Profiling
No Automated Decision-Making or Profiling Software
We currently do not employ software or services for automated decision-making or profiling. This means that all decisions that could significantly impact our users are made with human involvement and are not based solely on automated processes.
Transparency and User Control
Even though we do not engage in these practices, we strongly believe in upholding user rights and maintaining transparency in our data processing activities. Our users have full control over their personal data and how it is used.
Future Updates
Should our practices change in the future to include automated decision-making or profiling tools, we will update this policy accordingly. We will provide clear information about the nature of these tools, how they are used, and what rights our users have in relation to such processing.
Your Trust is Our Priority
Apex Industrial Automation understands the importance of maintaining our users’ trust. Rest assured that any change in our data processing activities will be communicated clearly and promptly and will always be in compliance with applicable data protection laws.
Commitment to Privacy
At Apex Industrial Automation, your privacy is of utmost importance to us. We are committed to safeguarding your personal data and ensuring your rights are respected and protected.
Our Privacy Policy is a testament to this commitment.
Policy Updates
Please note that this Privacy Policy may be updated from time to time to reflect changes in our practices, new regulatory requirements, or advancements in technology. We encourage you to review our policy periodically. Changes will be effective immediately upon posting the updated policy on our website, and we will do our best to notify you of any significant modifications.
Last Updated Date